Keep Items
Neve Lab

Help Us Shape the Future
of Oral Care

We are building a better way to care for your teeth — beautiful objects that live on your shelf forever, with compostable refills kind to every sea turtle.

🪼 🐢
Healthier smiles
Clean, effective ingredients that actually work
😃
Happier planet
Less plastic, less waste, happier sea turtles
🌍
Built by you
Your answers shape every decision we make
✨
⏱ Takes about 3 to 4 minutes
Section 1 of 5: Your Current Routine
Section 1 of 5

Your Current Routine

Tell us a little about what you use today. No judgment, we are just getting a baseline picture.

Which oral care products do you currently use regularly?* (Select all that apply)
 Please select at least one product to continue.
Toothbrush
Toothpaste
Mouthwash
Dental floss
Tongue scraper
Whitening products
Electric toothbrush
Water flosser
Where do you currently buy your oral care products?* (Select all that apply)
 Please select at least one option to continue.
SupermarketWoolworths, Coles etc
PharmacyChemist Warehouse, Priceline etc
OnlineAmazon, brand websites etc
Health storeNourished Life, health food shops
Dental clinic
Section 2 of 5

Sustainability and Awareness

Understanding how much Australians already know about the environmental cost of everyday oral care.

How concerned are you about the environmental impact of your oral care products?*
 Please select a rating to continue.
Not at all concernedExtremely concerned
Are you aware that the average Australian discards around 30 plastic oral care items per year?*
 Please select one option to continue.
Yes, I knew that
Somewhat aware
Had no idea
Not something I focus on
Have you already switched to any eco-friendly oral care products?*
 Please select one option to continue.
Yes, most of my products are already eco-friendly
Yes, I have swapped a few things out
I have been thinking about it but have not switched yet
No, I have not really considered it
Section 3 of 5

Product Preferences

This helps us understand what formats and features you would actually want to use.

How open are you to trying toothpaste in a non-tube format such as tablets, powder, or paste in a glass jar?*
 Please select a rating to continue.
Not at all openVery open to it
Which packaging type do you prefer?* Tap your favourite first, then second, then third. Top 3 required. Tap again to undo.
 Please select your top 3 preferences to continue.
Glass jar or bottleReusable, premium feel
Compostable packagingBreaks down naturally
Refillable systemKeep the container, top it up
Recyclable plasticStill convenient
No strong preference
What matters most to you in an oral care product?* (Pick your top 3)
 Please select at least one option to continue.
Effectiveness (actually works)
Natural and clean ingredients
Eco-friendly packaging
Affordable price
Australian made
Dentist approved
Flavour and feel
Brand values I align with
Aesthetics and designHow it looks on my bathroom shelf
Convenience and ease of useEasy to use daily, travel friendly, minimal mess
Section 4 of 5

Pricing and Switching

Being honest about what it takes to make the switch, so we can remove those barriers.

What is the biggest barrier stopping you from switching to eco-friendly oral care?*
 Please select one option to continue.
No real barrier: I am already switched or happy to switch
Hard to find: not available in my usual shops
Habit: I just keep buying what I know
Cost: eco products are too expensive
Effectiveness concern: worried it will not work as well
Not sure what to choose: too many options
How much would you personally spend each month on a premium eco toothpaste for yourself?
Under $5Same as most supermarket brands
$5 to $10A standard price for most toothpastes
$10 to $15Happy to pay for quality
$15 to $25If the product is genuinely better
$25 or morePremium eco is worth it to me
$35 or moreI invest in the best
Would a subscription model appeal to you?*
 Please select one option to continue.
Yes, if it was easy to pause, cancel or change at any time
Maybe, if it was easy to pause, cancel or change when needed
No, I prefer to buy as I need it
Section 5 of 5

Almost There

A couple of quick details to help us understand who we are building for, and a chance to share whatever is on your mind.

Which age group do you fall into?*
 Please select one option to continue.
Under 25
25 to 34
35 to 44
45 to 54
55 to 64
65 and over
How many people are you buying oral care for?*
 Please select one option to continue.
Just me
2 people
3 to 4 people
5 or more
Anything else you would like us to know? (Optional)
What is your first name? (Optional)
Would you like to hear when Neve Lab launches?
Yes, keep me in the loop 🌿
No thanks

Thank you.

Here's to healthy smiles and happy turtles eating jellyfish, not toothpaste tubes.
🐢

Your answers will directly shape how Neve Lab comes to life. We appreciate you taking the time and will be in touch when we are ready to launch.

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